A blockchain — often called a distributed ledger — is essentially a tamper-proof ledger, copies of which are held on multiple computers, that enables transactions to occur securely and quickly.

It promises to make financial services more efficient, as well as cut costs and potentially underpin entire industries.

Financial Services

Major banks, insurers and startups around the world are exploring how blockchain technology can be adapted to allow consumers and suppliers to connect directly and form online networks, removing the need for middlemen. This technology could lower the cost of many financial activities to near-zero and could wipe away traditional banking activities completely.

Internet of Things (IoT)

We’re really excited about the potential for the overlap of IoT and blockchain technology. From incumbents to startups, new IoT technologies are leveraging the capabilities of the blockchain to track the unique history of individual devices, by recording a ledger of data exchanges between it and other devices, web services, and human users. The blockchain in IoT has the potential to solve the trust issues when building these smart devices that can communicate and operate autonomously.

Healthcare

Given the issues of compliance and trust and regulations in healthcare, this is one area where blockchain technology offers its greatest promise. In a world in which health IT systems should help improve patient care, they’re seen more as a burden than as an asset. From sharing health data to designed to make healthcare transactions more efficient.

Insurance

From an immutable ledger for transaction verification through to highly efficient streamlined, automated processes that are faster, cheaper and more secure insurance companies have so much to gain by adopting blockchain technology. We can’t wait to help various stakeholders, from insurance companies to claimants realise the potential of blockchain.

Accounting

An auditable log of transactions shared across a decentralised network will massively impact on the accounting, auditing and compliance issues facing all businesses. For example, transactions being logged on an internal blockchain, and recorded centrally could remove the need for internal auditors and even external auditors or regulators could inspect a company’s books in real time.

Security

Blockchain is a security technology at its core. From the ledger through to secure authenticated interactions by individual users. Blockchains are redefining cyber security. ‘Where individuals, businesses and governments are constantly locked in a battle against bugs, fraud and malicious actors, blockchains propose an alternative’.

As the blockchain space rapidly evolves, let us help to claim your stake as an authority in your particular area of expertise. Cryptoland PR can help define, elevate and amplify the story of your blockchain brand to heighten credibility, clarify your product offering, and generate leads.

THE HOTBED OF FINTECH ACTIVITY

Today web-based fintech systems are driving a fundamental shift in the banking industry as we know it. This new fintech ecosystem consists of some of the most exciting new companies who are opening finances to tech disruption and defining a new world where we interact with our money digitally instead of physically.

The areas identified as the ripest areas for disruption are:
Retail banking
, Lending and Financing
, Payments and Transfers, 
Wealth and Asset Management
, Markets and Exchanges
, Insurance & Blockchain Payments.

We work with FinTech disruptors to help make a real impact and grab meaningful market share.

Cryptoland PR is uniquely positioned to serve fintech companies, from groundbreaking startups to established enterprises looking to influence current and prospective customers, accelerate engagement with business and technology media, and promote their businesses with high-impact marketing communications programs. If your fintech business has a vision, Cryptoland PR offers the resources, knowledge and unparalleled services to make it a reality.