Decentralization of our communication exchanges are changing the face of journalism as we know it today. Businesses are finding themselves operating in a quickly evolving environment where new combinations of technology, experiences, and content are rapidly replacing traditional channels and shaping the media agenda is at its most challenging.

We’re excited about the new possibilities for everyone in this emerging decentralized process: journalists, storytellers, newsmakers and the active “consumer” who wants to make some news, too.

At Cryptoland we’re actively formulating the ongoing strategies and skills needed to capitalise on changes in users’ media consumption and forging the new partnerships needed to prepare the relevant content and distribution methods required to engage them.

Let us share your voice in this new digital era in decentralized media communications.


Our global capabilities and strong relationships with the right influencers mean we initiate engaging conversations with key stakeholders. The conversation is just beginning. Ensuring a good story gets around – from customers, shareholders, employees and prospects to leading international journalists, broadcasters, analysts and trade organisations – we know how to get your story noticed in all the right places.

Our wealth of experience enables us to take a long-term view of trends, economies and events, as well as exploiting short-term media and marketing opportunities that arise in the marketplace.

We use this experience to develop creative marketing and communication campaigns that engage, educate and excite – delivering B2B stakeholder influence and pipeline of leads for businesses around the world.


We have a passion for improving marketing and communications practices in the payments, ecommerce and technology sectors globally.

Combining our global reach, understanding of international marketplaces, strong connections and specialised industry insight, we excel in supporting international businesses launching into the UK, as well as marketing and communications activities in countries around the world.

We are proud to represent some of the world’s most forward thinking technology businesses in the UK, Europe, North America, Latin America and Australasia.


Our people are strategic, fiercely competitive, analytical, objective, connected and persistent. That is why the businesses we work with trust us to shape their image and reputation.

Katie Olver

Katie has been in the crypto-space since 2013 following an opportunistic Litecoin story which drew the attention of BitPay. After successfully masterminding the launch of Gem Health in 2015, Katie went on to launch Cryptoland later that year. Prior to founding Cryptoland, Katie worked for over 15 years in B2B communications for leading technology brands;…

Jon Reader

After discovering bitcoin, Jon became obsessed with blockchain, the technology underpinning the cryptocurrency and its potential to transform all industries. That obsession, along with his entrepreneurial and startup experience, helps him lead Cryptoland’s growth efforts.

Sophie Smithers

A seasoned marketing professional, at Cryptoland, Sophie serves as the “connective tissue” between clients and producing and distributing live, responsive content. She knows how to tap into content creators for rich peak content to engage target audiences and influence ambassadors and is focused on creating new models for partnership and growth.

Chiara Sandifer

Chiara has delivered for a broad range of clients such as Power Ledger and building their social media positioning. From Cambridge University, and fluent in German, Russian.  Chiara is always looking for a new angle to enhance the position of clients.  Currently located in Germany.

Daniella Wilmot

Daniella is a motivated and enthusiastic member of our team, with a passion for emerging technology. She tenaciously executes PR strategies for clients that bring products and services to market in a powerful and meaningful way while raising visibility with industry analysts, media and target audiences.

Laura Lilienthal

Laura draws on 17 years’ international marketing experience across brands such as; Spiceworks and IoT company EVRYTHNG to help Cryptoland’s clients with strategic storytelling, content creation, pitching and more.

Joe Carstairs

With over ten years experience in digital strategy, marketing and content creation for agencies, technology businesses, professional services firms and publishers, Joe is instrumental in turning around engaging copy for our clients at Cryptoland. With an eye for a story, he strategically delivers engaging content that consistently enhances campaigns. His previous experience lies in financial…

George Jackson

George may be new to the PR industry, but he has gained many transferable skills which only add to his enthusiasm and ability to listen and absorb information quickly. George supports the busy account management team with business-related research, proofreading, copywriting and social media plus more.

Louisa Benckendorff

Louisa is B2B and technology PR professional with over 13 years experience across brands such as; Canon Europe, Salesforce, Panasonic Europe, TelecityGroup, EE, Toshiba and more. Louisa’s specialties are strategic planning, media relations, pitching and copywriting.

Melanie Cox

Joining the team straight from her undergraduate degree in Public Relations and Journalism at the University of Lincoln, Melanie has fitted well into the Cryptoland team, with an eye for a story.


Stephen DeMeulenaere

Stephen is a community manager and advisor for Cryptoland, his experience includes working on Bancor and the setting up and running of the Power Ledger ICO.  Stephen has been in the crypto community for a number of years and is often seen presenting at crypto and blockchain events.  His wealth of experience amplifies the knowledge…

Gerad Gray

Gerad shares his wealth of knowledge of the crypto space with Cryptoland & our clients. Gerad is a prolific crypto trader and has participated in many of the major ICOs thus far. He brings a wealth of knowledge to our campaigns and how to best tap into the crypto-community.