With engagement from institutional investors quickly scaling within the cryptocurrency sector, the demand for tools to ease their entry has become increasingly important.
Therefore, when institutional-grade crypto investment platform Caspian approached us to help raise brand awareness in the lead up to their fundraising round, we leapt at the chance to work with a technology supplier that was vital for the nascent industry.
Caspian was launched in March 2018 by TORA, the leading global provider of advanced investment management technologies supporting the full trading lifecycle, whose products are utilised by hundreds of the industry’s leading hedge funds, asset managers, proprietary trading firms and sell-side trading desks globally.
By implementing a comprehensive communications plan, encompassing thought leadership programme, content and press release creation, speaking opportunities, interviews, award entries and social media amplification, we helped Caspian launch its CSP token in October 2018, raising $20 million in funding despite the downturn in the market.
Supporting the institutional surge
Caspian is a full-stack crypto asset management platform, aggregating the biggest crypto exchanges within a singular interface to facilitate crypto investments for newcomers and veterans alike.
The joint venture between finance heavyweights TORA and Kenetic Capital, a proprietary trading and VC investment firm focused on digital assets, brings a wealth of experience in asset management acquired over decades of developing and operating trading platforms and technologies.
Commentators had been forecasting the great wave of new institutional money entering the crypto space for some time. But it’s only in 2020 that a swell of institutions has bubbled to the surface. Even so, barriers still remain. Barriers that need to be overcome if more of these sophisticated investors are to get involved and remain involved.
From the get-go, our approach was to leverage TORA and Kenetic’s brand equity within traditional markets and build a similar level of recognition in the crypto space. We believe the results speak for themselves.
“As a solution for the wave of new institutional investors who are finding their way into crypto, we knew it was important to leverage our expertise and experience in markets that these individuals were familiar with in order to build our crypto presence. With the integrated approach they provided, Cryptoland PR was the perfect partner to help us achieve exactly that, and we thank them for their hard work in building the brand awareness required to successfully complete our token sale.”
David Wills, COO, Kenetic
Our trusted partnerships and results-driven work are the fuel we’ve relied upon to grow our business — a business built 100% on referrals.View our services
A coordinated effort
From February 2018 through to March 2019, we steadily built up Caspian’s brand awareness through a combination of targeted and calculated efforts.
This included regular press releases related to company news and partnerships, management of Caspian’s social media feeds and entries for relevant industry awards.
Using our deep-rooted relationships with crypto publications and mainstream news outlets, we complemented these regular updates with opportunities for thought-led opinion pieces, interviews and speaking opportunities.
The coverage we achieved included interviews within the Financial Times, Wall Street Journal, Reuters, Business Insider and CoinDesk. We also facilitated Caspian’s appearance in various mainstream and industry-specific news outlets, including Bloomberg, Forbes, the Daily Express, CoinDesk, Cointelegraph and Bitcoin.com.
As Caspian is powered by TORA and Kenetic, who are established in more traditional financial markets, it was crucial to build up Caspian’s credentials methodically. Therefore, we focused on building momentum around the well-known figures who supported the project, gaining regular coverage around new advisor appointments, such as those of Ari Paul and Mona El Isa.
In addition, Caspian was shortlisted in ‘Most Innovative Firm’ category at the HFM European Hedge Fund Technology Awards 2018 and for ‘Best Crypto Trading Platform’ at the Fund Technology and WSL Awards 2019.
The extensive media push also helped secure prominent speaking slots, including one at Consensus 2019 for CEO Robert Dykes.