Leveraging Blockchain To Create An Innovative Renewables Marketplace
It is no secret that Australia’s unique geographic positioning allows its residents to harvest various renewable energy sources with relative ease, so much so that Australia has the highest uptake of solar globally, with more than 21% of homes generating rooftop solar PV. As of 31 October 2020, more than 2.59 million rooftop solar power systems have been installed across Australia.
According to data released by the Clean Energy Council, these small-scale solar setups — i.e. systems that can generate up to 100kW of power — are able to account for 19.6% of the country’s clean energy generation, as well as a sizeable 4.2% of the nation’s total electricity output.
The world’s market for solar energy is on a similar growth trajectory, supported by the growing demand for electricity, rising investments in the renewable energy sector, and favourable government policies globally which are encouraging the deployment of solar-based systems.
Blockchain’s role in the power sector will be revolutionary
Over the last half-decade or so, blockchain tech has garnered a considerable amount of interest from many energy supply firms and startups, as it promises transparent, tamper-proof, and secure systems that afford users a number of benefits such as greater efficiency and control over their energy sources, real-time updates regarding their power consumption, and more.
Power Ledger is a technology company that has developed a blockchain-enabled energy trading platform with the aim of making energy markets more efficient. The company’s business model allows users to not only transact energy but also trade environmental commodities and renewables.
Inspired by the company’s vision: to empower individuals and communities to co-create a future in which energy supplies are more local, sustainable, socially-responsible and democratic, we were on-board from the get-go.
Cryptoland PR worked with the Power Ledger team to develop the company’s strategic messaging to support its launch, ensuring that it resonated across all of their diverse target audiences. From energy producers and networks who were new to the concept of utility tokens, right through to the crypto community who were familiar with tokenisation but not necessarily with regards to renewable energy.
“The team at Cryptoland were phenomenal partners for our launch. They were relentless in their pursuit of coverage and raising awareness of the token sale within the crypto community. No opportunity was left unturned and as a result we have not only smashed our target for the token sale, we have hundreds of press mentions, including pieces in CNBC, Reuters, Bloomberg and more, speaking opportunities, analyst mentions and more. The full impact of the results Cryptoland delivered will be felt within the company for many months to come.”
Dr Jemma Green, Chair & Co-Founder, Power Ledger
Our trusted partnerships and results-driven work are the fuel we’ve relied upon to grow our business — a business built 100% on referrals.View our services
Helping Power Ledger grow from strength to strength
Our aim with Power Ledger, from the very start, was to share their vision and
support them to achieve their goal of taking control out of the hands of central players, and empowering everyday citizens to create an energy trading model of the future.
It was also important to help the company acquire a pool of backers that would support them in the long run, by using their tokens, for example. We realised that we needed to devise a media strategy that would achieve regular and consistent coverage for Power Ledger, during its private sale fundraising phase, right through to its public, primary sale period.
Between July and August 2017 alone, we were able to build considerable interest and traction for Power Ledger, with the project securing mentions in many prestigious media publications including the Guardian, Bloomberg, Huffington Post, and Australian Financial Review, as well as a range of blockchain and crypto-currency websites and publications. Similarly, between July and October, we were able to get Power Ledger featured in a total of 114 news pieces, including mentions in popular local media outlets such as the Sydney Morning Herald and Channel 9 news.
The result of our efforts culminated in their presale round being completely sold out in a period of just 72 hours, with the firm not only raising a sizable A$17 million but also building its brand image in a big way.
The appointment of well-known blockchain investor Bill Tai as an advisor as well as successful trial partnerships with big players such as Origin Energy in Australia and Tech Mahindra in India has helped elevate the brand. As a result, the firm has received widespread acclaim, with its software now in use all over the world, including Australia, India, Japan, Thailand, and the United States.