All press releases are crafted by fully trained journalists in our team. A tiered media list is prepared in advance and our outreach tailored for maximum pick up. We don’t tend to use newswires for dissemination as we often get the best results through our long-standing journalist relationships. Once a press release is dispatched, we’ll provide a full coverage report, coordinate interviews and follow up to ensure quality coverage of your announcement.
We take your product message and creatively link it with industry issues to tell your story. Broad thought-leadership and opinion pieces are drafted by fully-trained journalists and placed with widely read target publications - from mainstream to trades, we have established relationships with an impressive list of outlets to get articles published.
Your customers are the best advocates for your technology. This is where case studies are useful. By creating newsworthy case studies, explaining in a non-promotional way how a customer overcame a specific challenge or gained a business benefit from the successful implementation of your technology, this is the most powerful way to demonstrate to potential customers what your technology is capable of.
Don’t have your blog content reaching next to no-one. We can help amplify what you are blogging about - which should be demonstrating expertise and credibility. Or we can create a content calendar of topics to cover with a clear roadmap; and specially craft content for you.
Winning awards or even being shortlisted are another way to demonstrate credibility and prowess in the marketplace. We monitor ongoing industry awards, and our team excel in crafting award entries that present the most relevant information to meet the judging criteria. Our entries are succinct, clear and easy to understand and we focus on what the judges are actually asking for in the judging criteria.
Research findings, either leveraging your own data or commissioning a survey can be supported through wider distribution and PR to maximise impact. Journalists covering an industry in its infancy crave research, and we can help identify gaps in much-needed statistics or craft survey questions to get to that all important data - which is often quoted from tier one journalists through to industry journals.
Speaking at major conferences, exhibitions and trade events about relevant industry issues can make people take notice. We monitor trade shows and events for each of our sectors and can identify key speaking opportunities and help you prepare great presentations that engage audiences. Clear, informative, relevant presentations and discussion will raise the profile of your business and build your brand audience.