Pitching
One of our USPs is our tenacious pitching to get your messages in front of the right audiences. Armed with a tiered media list (a list of journalists we want to get you in front of - filtered by priority) that we’ve researched and meticulously prepared, our team actively reads what they are writing, what they are tweeting, what events they are attending or moderating to maximise the opportunity for your brand and key spokespeople to build key relationships with them. We pitch regularly for interviews, demos, written comments, thought leadership placement and more.
Newshijacking
By creating good quality, timely content then we can simply ride someone else’s wave. By commenting on a breaking story, or market trends, we can provide relevant comments or opinions from company spokespeople to reporters. Quickly asserting clients into a conversation is an essential part of any well-rounded PR program and can be extremely valuable for driving brand recognition, demonstrating awareness and expertise within target media.
Leadership Profiling
Game-changing innovators and high-performing companies need to be able to “talk the walk” — that is, explain, in language that is unique to their field and compelling to reporters, customers and stakeholders, why what they do matters and how they expect to win. Our business thought leaders regularly “talk the walk” with reporters, frequently sharing industry advice, the latest thinking on emerging trends within their industry becoming trusted advisors with a strong online presence.
Influencer Mapping
Most blockchain influencers are found on social media, YouTube or blogs, and there are key online and offline influencers for your brand to engage with. We use our tried and tested influencer mapping process to help you work with influencers in a manner that delivers tangible business results, and secure long term ambassadors that are perfect for your business.
Event Support
To make the most of your communication opportunities at trade shows and conferences, we work closely with the organisers to identify opportunities – whether through interviews, sponsorship or publicity. Further, we’ve organised some killer rountables, webinars, and AMAs with industry partners which are another perfect comms platform for delivering your message and value proposition.
Analyst Engagement
Our analyst program gets you in front of the key players that drive industry thinking. Analysts help brands better position themselves in their go-to-market strategies, messaging and sales engagement. By briefing analysts on your mission, vision, future strategies and how you fit into the blockchain ecosystem or vertical market, analysts can help decrease the sales cycle, by making recommendations to customers and advising them on who’s who in the market. They are often quoted by the media, and the more time you are exposed to analysts, the more you are kept front of mind in comparison to your competitors.
